Saturday, December 24, 2011

Goodbye plastic: Seventh Generation's new bottle

With plans to do some massive holiday baking and cooking tomorrow, my mom and I headed off to our local market. I was entertaining myself in the cleaning aisle (I know, I know, that's weird. But I'm a clean freak), while my mom shopped for some form of meat (she only buys meat for dad and brother on major holidays and their birthday's when requested. It makes me nauseous just looking at it, hence the cleaning aisle). While I was passing the time I came across a detergent bottle made out of cardboard instead of the typical plastic.


Image courtesy of USA Today

I had read an article about how Seventh Generation was going to unveil their new, cardboard bottle last year, but this was the first time I had witnessed one in person, and I have to say I was pretty impressed. Although I am disappointed it is not 100 percent plastic free (even though I completely understand why it isn't), I still appreciate the major progress made. The company claims that the bottle uses 66 percent less plastic overall, and it appears to be much easier to recycle than the previous plastic solution. For more information about the lifecycle of the bottle, go here


I hope more companies, and Seventh Generation especially, will continue to innovate new, sustainable packaging until it is all that is used. Good bye plastic, I won't miss you. 

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